I owe a lot to The Little Oxford Dictionary, fourth
edition published in 1969.
Thirty years ago this month, my wife and I set up the
animation company that was to go on and produce series such as Tube Mice, Wolves Witches
and Giants, Binka, Funky Valley and Grizzly Tales.
We about to sign a contract to make a film for The
Geological Museum for a sum well in excess of the figure we had just paid for
our first house. All we needed now was a name for our new company.
We sat in our kitchen with a college friend, and went
through scores of names. It was so nearly Frame-by-Frame, but that
didn’t seem to feel right for us.
I had worked at Rocky Morton and Annabel Jankel’s Cucumber
Studios in the early eighties. They had chosen their company name by numbers.
One of them had chosen a page number of a dictionary at random, the other
chosen a figure between one and fifty, to represent which word on that page
should be chosen. Cucumber was the result.
We decided to repeat the experiment. The first result was
unusable. So dull that it was immediately forgotten. We tried again.
Page 256.
25th word on the page.
Result = Honeycomb.
That sounded a possibility to us, but then we read the
definition,“structure of hexagonal cells”. Animation was made with
cells. That was a good enough link for us.
I've often wondered if our random choice has helped or hindered the company.
In an alternative universe where the first word on page 409 was chosen, would Pomegranate Animation be a billion pound enterprise listed on the stock-market or would it have been just one more name in that long list of nineteen eighties business failures.
Honeycomb has served us well for thirty years, we could of so easily selected Shoddy, the 22nd word on page 503. Where would we have been then?